Video Advertising: Branding Opportunity Or Direct Response Platform?
We’ve all seen the stats on video advertising growth. eMarketer suggests $4 billion by 2011 and Jupiter goes as high as $7 billion. As is often the case with these numbers, they are largely a black...
View ArticleA Visual Dictionary For The Web
One of the most popular vertical search features on the web is image search index. What’s really remarkable, however, is how little has changed in the core technology approach to the indexing of...
View ArticleGiving Them What They Want: Online Video and the Consumer Experience
As we are in the cycle of the presidential election, there have been several high profile examples of how search is influencing and playing into the consumption formula for online video. Two specific...
View ArticleIs Your SEM Strategy Ready For Web 3.0?
As we move into the new year, the “Web 3.0” references appear to be picking up speed, and most define Web 3.0 closely along the lines of the social graph, with Facebook and Twitter as the poster...
View ArticleSearch As Television’s Savior?
Nielsen Research came out with interesting statistics on overall video consumption last week indicating that total TV consumption reached record levels when considering traditional broadcast video,...
View ArticleYouTube Is Broken. Here’s How To Fix It
As has anyone in the online industry, I have closely followed the YouTube saga since its acquisition by Google. Undoubtedly YouTube is one of the greatest success stories of the Internet era, adding...
View ArticleWill The TVAnywhere Initiative Miss The Point?
The cable industry’s “TV Anywhere” strategy is much in the news this month, as a response to the rapid adoption by consumers of sites and applications such as Hulu and Boxee. The cable industry is...
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